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Richard Cuthbertson
Senior Research Fellow in Retail Marketing & Distribution, Saïd Business School, University of Oxford
Richard is an expert in customer strategy, loyalty marketing and consumer insight. His research and consultancy interests focus around the extent to which customisation through information can be efficiently leveraged in a mass market – leading to improved marketing, distribution, format and channel design.
He has worked with many companies, including Tesco, Sainsbury’s, P&G, Casino, BP, Abbey, IBM, KPMG and BCG on projects associated with improving customer experiences, satisfaction and loyalty through the intelligent use of information.
He is author of over 60 published articles, a founder contributor to ‘Retail Strategy: The View from the Bridge’, founded and directs the ‘Loyalty Marketing Workshop’, co-manages the ‘Retail Futures Group’, has a regular ‘ShopTalk’ column in ‘Promotions and Incentives magazine, and was awarded the Pegasus Prize for eBusiness Future Insights.
Before joining the Oxford faculty in 1998, Richard managed research projects at Bournemouth University, and before that held managerial and consultancy posts at Unipart and British Gas in both marketing and supply chain management functions. |