Dr. Mirko Caspar
Chief Marketing Officer - Metaversum
Mirko Caspar, co-founder and CMO of Metaversum is in charge of marketing, sales and strategic partnerships.
Founded in 2006 in Berlin, Metaversum develops and operates the 3D online world Twinity (www.twinity.com). The virtual world which is closely linked to the real world is currently in private beta.
Before co-founding Metaversum he worked as Senior Director of Business Development and Managing Director at Abella GmbH for Universal Music, where he was responsible for direct and online marketing, pricing and extending the music business into complementary markets. Prior to this he had gained over five years of experience in marketing and strategy at McKinsey's media sector. Mirko received his PhD in Consumer Behaviour and Branding Strategies from the Westfalische Wilhelms-University Muenster.
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