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Lisa Harris
Senior Lecturer in Marketing, Southampton University School of Management
Lisa Harris is a Senior Lecturer in Marketing and Course Director of the MSc in Marketing Analytics at Southampton University School of Management. She is a Chartered Marketer and a member of the Chartered Institute of Marketing International Board of Trustees. Before joining the education sector she worked for 10 years in marketing roles within the international banking industry. Lisa teaches online marketing courses in the UK, Germany and Switzerland and she is also an e-tutor for the online MBA programme of the University of Liverpool. She is currently running a research project investigating how small firms are maximising their marketing effectiveness with Web 2.0 tools.
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