Giles Rhys Jones
Director - Interactive, OgilvyOne & Ogilvy Advertising
After studying as an industrial designer Giles joined Saatchi & Saatchi as a grad trainee. After 2 years of spreading press, poster, wobblers, gondola ends and DM across 17 countries for HP he shed the shackles of traditional channel thinking by moving into their emerging media group: Vision. Amazingly lighting a 747 up with a laser, causing outcry with a graffiti campaign and plastering a talking 3D supermodel on bus stops produced results as well as being great fun.
Three years innovating for BA, Heineken & oneworld in the virtual world at AGENCY.COM followed giving him the ability to 'top-trump' interstitials, virals, CPCs and eCRM with the best of them and, more often than not, win.
Not able to find an agency he liked, Giles helped to create Agency Republic delivering campaigns for O2 that crossed wireless, traditional and digital channels, generated results and won Campaign's Digital Agency of the Year 2002.
Two years at The Ingram Brand Company in Asia followed, travelling, buying cheap gadgets and helping Smartone to work out that branding is not just what they say but actually what they do; repositioning the brand, managing the subsequent communications and re engineering their staffing, processes and systems.
Giles joined Ogilvy 3 years ago as Digital Strategy Director helping to inspire and educate staff and client and put digital at the heart of the agency and helping them win Campaigns Direct Agency of the Year 2007.
His experience across all communications channels have confirmed his belief that as technology fundamentally changes the relationship between brands and their audiences interactive thinking needs at the heart of marketing strategy and interactive doing the hub of marketing communications.
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