Howard Greenfield

Digital Media industry strategist, columnist for CNET and Euromedia, and author of IPTV & Internet Television

Howard Greenfield is president of Go Associates, a global consulting firm that helps companies bring technology to the marketplace. He is a digital media and business development strategist as well as an accomplished columnist and author of IPTV and Internet Video (Elsevier, 2007). Howard has held senior management and consulting positions with Sun Microsystems, Informix Software, British Telecom and Apple Computer. He was the creator and leader of Sun's first Media Lab and completed graduate studies at Stanford University.

For the last two decades, Howard has been a successful technology developer, manager, educator and writer. In addition to front-line collaborative development ventures with Xerox PARC, Ericsson and the American Film Institute, he has held leadership roles involving early stage start-up companies and mature corporations, three of which were subsequently acquired by Ariba, IBM and Microsoft.

Howard has presented and moderated at conferences throughout Silicon Valley, Europe, and Asia. He has served on government and cultural advisory boards such as the State of California, UK Trade & Invest, CNET and others.
He also worked in the Apple Classroom of Tomorrow research and development, and is currently a board member of BlueVoice.org, an Internet media non-profit dedicated to protecting ocean life and habitats.