| |
|
|
|
 |
 |
Michael Bayler
Director, The Rights Marketing Company
Michael Bayler, co-founder of innovation firm The Rights Marketing Company, and 2.0 publishing company The Micro Media Corporation, is an ‘acknowledged’ expert in the fast-moving world of digital media and entertainment.
He works with clients and partners as diverse as BT, Microsoft, Nokia, EMI, Robbie Williams, Simon Cowell, Accenture and the IESE business school. Michael’s first book, “Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets” (Capstone 2002, with D. Stoughton) explores the value of information, and the strategic implications of the consumer-centric economy. He blogs and podcasts regularly on 2.0.
|
|
| |
|
|
|
|
