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Rory Sutherland
Vice-Chairman, Ogilvy UK
Rory Sutherland was born in Usk, Monmouthshire, in 1965 and educated
at the local Haberdashers’ school and at Christ’s College,
Cambridge.
At this point, parallels with the life of Martin Sorrell begin to
break down.
He joined OgilvyOne as a graduate trainee in September of that year.
After six months cross training, and thirteen months spent as the
world’s worst account man (in a last remedial effort he was booked
on a time management course, but got the date wrong) he confessed an
interest in copywriting to his line manager, who agreed this was a
jolly sensible move. Though by this point any proposed new career
(in duck-farming, say) would have met with his enthusiasm.
The experience downstairs had not been altogether wasted. A spell in
Planning that introduced him to online information systems
accessible over a squeaky thing called a modem (then operating at a
“blistering” 14.4Kbps). If only they could consumerise this
technology, he thought, direct marketing could really take off.
Of course, had his firing taken place in 1999, fate would have seen
him joining a dot.com start-up and writing this from his oceanfront
house in Santa Barbara. But, sod it, this was 1992.
So, two weeks after leaving Planning, Rory joined the creative
department as a junior copywriter. At this point things went a bit
better. Working first for Steve Harrison (now CD of Wunderman) and
partnered with Mike Simm (now a CofE vicar in Norfolk) and then
Cordell Burke, Rory was promoted to Head of Copy in 1995 and
Creative Director in 1997.
Rory is now Executive Creative Director at OgilvyOne Worldwide, and
creative partner and vice Chairman of The Ogilvy Group in the UK. He
is married with twin daughters, Hetty and Millie, and lives in
Brasted in Kent
Likes: Indian food, Chicago, Cars, Vancouver, New Mexico, Bach,
Is proud of: Spotting the Internet in 1992
Is ashamed of: making no money from the prediction. |
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