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Mike Dodds
Managing Director, OgilvyOne UK
Mike Dodds began his career as a marketing trainee at US telecoms giant GTE almost 20 years ago. He moved over to the agency side after a couple of years and has stayed there ever since. During this time he has worked for three agency groups – DMB&B, BBH and Ogilvy – always specialising in the Direct Marketing discipline.
Whilst on the agency side he has been fortunate to have responsibility for some of the best known brands around. In technology he cut his teeth working on DEC, he also ran the Apple and Sony relationship whist at BBH. During this period he was part of the integrate team that won the Audi business producing many famous and award winning campaigns in the 90’s. He has also run relationships for significant UK Brands like Royal Mail and British Gas.
Five years ago Mike returned to his telecoms roots when he led the Ogilvy team that pitched and won BT’s Consumer Direct Marketing business. Since then the relationship has grown and now encompasses BT Business and Major Business. It has been one of the most exciting periods of his career. He has been closely involved in the development of new segmentations for both BT Business and Consumer, however is probably most proud of being part of the team that brought BT Broadband to market and ultimately helped realise the vision of “Broadband Briton” with total connections reaching 10.3 million last year.
Mike is now in his 10th year at Ogilvy. He became Managing Director of OgilvyOne 2 years ago.
Away from work, he is married with 3 children aged 4, 11 and 15. Luckily his 15 year old just about keep his up to date with the latest mobile applications!
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